Every business, every project and every budget is different.
I can help you work through your questions, and scope out a project that gives you the insight you need in the most effective way, mixing and matching between the different services I offer to food and drink brands.
Together we create the right balance of building insight and empathy with practical business-savvy to get to the best solution for your challenge.
Values and approach
It’s about the whole human.
People are more than just consumers or shoppers. Your brand occupies a tiny space in their brain. They are complex, contradictory and emotional – which is why listening and connecting with them is vital. By understanding what they do care about, you can win space for your brand in their hearts and lives.
Food is never just food.
Food and drink represent relationships, habits, culture, identity, comfort, craving… Taste and smell can bypass the rational brain and give your brand a shortcut to memory and emotion. Understanding what makes your brand irresistibly unique gives you the ammunition you need to get people and retail buyers to buy.
Start with the end in mind.
Research and brand strategy should never be about stuff that’s just ‘interesting’. It’s about what will cut through in a crowded category to get your brand seen, loved and flying off the shelves. I will help you get clear on what you need to know and why… and on the business impact it will create. How it will help you hit your goals.
Make things better
Curiosity & Clarity exists to make a positive impact – for businesses, for end consumers, for stakeholders, for the world. It’s about finding better ways to do things: increasing sales and profits by selling more of the products products that deliver the best solutions for people and society – and making great ideas even more compelling.