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What I do

A range of methods to dig deep into people’s habits, emotions and needs:

Focus groups
Depth interviews
In-home ‘real life’ video / photo diaries and product testing
Shopper intercepts and accompanied shops
Research communities
Semiotics and cultural insight

To turn insights into commercially savvy, actionable recommendations:

Brand positioning and strategy
Pack design and brand identity
Communications and messaging
Category growth strategy
NPD concept and value proposition development
Innovation pipelines and white space identification
Marketing plans

If you don’t see quite what you need here – or aren’t sure what you need – get in touch

Plus…

Starter brand package
Test your idea, understand your target audience, nail your unique value proposition, master your launch marketing mix
Mini research (qual or quant) and brand strategy playbook development

Upskill your team
Structured marketing training workshops, individual mentoring, or as a ‘done together’ collaborative approach to a live project

Bitesize consulting
DIY-ing a research or strategy project? Need help facilitating a planning or innovation process? Borrow my brain as and when you need it. Get in touch to book a power hour.


Get in touch