We market to humans.
People are more than just consumers or shoppers. Your brand occupies a tiny space in their brain. They are complex, contradictory and emotional – which is why listening and connecting with them is vital. By understanding what they do care about, you can win space for your brand in their hearts and lives.
Food is never ‘just’ food.
Food and drink represent relationships, habits, culture, identity, comfort, craving… Taste and smell can bypass the rational brain and give your brand a shortcut to memory and emotion. Understanding what makes your brand irresistibly unique gives you the ammunition you need to get people and retail buyers to buy.
We start with the end in mind.
Research should never be about stuff that’s just ‘interesting’. It’s about what will cut through in a crowded category to get your brand seen, loved and flying off the shelves. I will help you get clear on what you need to know and why… and on the business impact it will create.
We make things better
Curiosity & Clarity is about finding better ways to do things: increasing sales and profits by helping you imagine the best solutions for business, people and planet – and by making great ideas even more compelling.
We do this together
I want your business to succeed. Right from the start of a project I get immersed in what you do, understanding your goals, challenges and can help you build the brief as well as answer it. Making sure you get the answers you need – and helping you work out what to do as a result.