Eye-opening insight for brighter brands

Brands win when the humans who buy them do too. So I get people talking about what they think, feel and do – and what’s in their homes, cupboards and fridges – to shine a light on the sometimes surprising things they want and value most.

Which makes it easy for brands to make clear, actionable decisions about what to do next.

get in touchwhat I do

Working with brands to uncover what their target customers really value.

Brands want to be clear they are making choices that will help secure their brand’s future, and that they are focusing time and investment on the right things.

The brands we buy everyday aren’t just products. They are habits, shortcuts, familiar friends and memories. We are marketing to humans, with all their emotional needs and contradictions – and brands win when the humans who buy them do too.

I bring you closer to the people behind your target audience, and what they think, feel and do – in all their real-life, messy, human glory. Giving you the evidence, confidence and inspiration to make the right decisions.

Winning strategy

Research that helps you define who to target, and where to play:  brand positioning, key benefits and product/ market fit

Unique innovation

Insight-led product pipelines and concepts that will get people excited (and work hard for your brand) – researched and validated from ideation to post-launch

Getting brands seen, understood and bought

Research that explores, develops and optimises any of the ways your brand communicates:  messaging, brand personality / purpose, tone of voice, design and comms

Capsicana logo
Aston Manor logo
Finsbury logo
Jammie Dodgers Logo
Divine chocolate logo
Maryland Cookies Logo
Jude logo
Herbie Wilde Logo
Sainsburys Logo
HMC Logo
Simply Roasted
Duel Fuel
Wagon Wheels

  • Focus groups
  • 1-1 in-depth interviews
  • Online communities
  • Video and photo diaries
  • in-home product trials
  • Innovation quant concept screener
  • Product sensory testing
  • Brand and ideation workshops
  • Training
  • Focus groups
  • 1-1 in-depth interviews
  • Online communities
  • Video and photo diaries
  • in-home product trials
  • Innovation quant concept screener
  • Product sensory testing
  • Brand and ideation workshops
  • Training

Communication that hits the spot

Research to explore, develop and optimise how your brand communicates:  messaging, brand personality / purpose, tone of voice, design and comms. Getting your brand seen, bought and loved.

Human and real

People are far more than just consumers or shoppers.  By unlocking what they care about, we can create space in their lives for your brand.

A fresh perspective

Uncovering new ideas, new insights and making new connections.  And being constructively honest about what’s working (and what’s not)

In your corner

I want your brand to succeed as much as you do.  Together we will get stuck into understanding your target audience, and how to achieve your brand goals.

Creative, practical solutions

I believe in maximising your return on insight – making clear, actionable recommendations that make your plans – and brand – better.

Simply spending half a day instore talking to shoppers and scoping the category was awesome

Marketing Manager, Food brand

Working with you has been a breath of fresh air …you ‘get it’ and find the sweet spot between what people really want and the lenses of category and commercial.

Category & Insight Controller, Drinks Manufacturer

It took all the bullsh*t out of my presentation and made the way forward much clearer – you've changed my view of market research

Founder, fashion tech brand

A phenomenal job – the learnings that came out were invaluable. So many thoughts about how we launch the product, and how to scale the brand for the long term

Founder, sports nutrition brand

You bring clarity, and your natural curiosity and insight into our target audience shaped our thinking

Marketing Director, confectionery brand

You understood the category immediately and the research was clear on what will make the biggest difference to our shoppers and consumers

Marketing Manager, Premium OL

Step 1:  Briefing and immersion

I work with you to get an in-depth understanding of your objectives, business questions, ideas, challenges and hypotheses – more is more at this stage

Step 2:  Planning and setup

Getting the right methodology in place, finding the right people to speak to, and getting stuck into the detail of what to ask and show them

Step 3:  Fieldwork

Otherwise known as doing the actual research:  clients are always welcome to watch and listen in, Gogglebox-style – to get as close as possible to their target audience

Step 4:  Insight and solutions

I analyse what we’ve learnt, and create a debrief document that brings the key insights to life, plus the practical recommendations that answer your original objectives and questions.

Step 5: My door is always open

I have a long-term sounding board relationship with many of my clients, helping maximise their ‘return on insight’ as they embed the insights into the business and implement their plans.

Want to learn more about how I can help, or discuss a question you have? I'd love to hear from you