Site Overlay

About me

Hello and welcome!   I’m Isabel Lydall.

I’m a market research and consumer insight professional with nearly 20 years’ experience of understanding consumers and growing some of the nation’s best-loved brands (and rummaging in the nation’s kitchen cupboards). 

I love finding out what makes people behave in the way they do – and using what I learn to help businesses and brands grow.

Not many people have had quite such a squiggly career path through marketing and business… spanning market research, business management, brand-building, sales, and innovation.

This means I can guide you through the whole market research process in a focused, down-to-earth way, and have a commercial, practical approach to helping you find actionable ways to improve your business.

Market research skills

  • Research planning and briefing
  • Innovation and NPD
  • Researching with parents and families
  • Focus group moderation
  • Workshop facilitation
  • Survey development and analysis
  • Product / concept testing
  • Brand tracking
  • Data analysis

Qualifications and CPD

  • MA Marketing (Distinction)
  • Institute of Leadership & Management Level 5
  • Market Research Society Courses (Moderating, Advanced Methods in Qual Research)

Business skills and experience

  • Food marketing
  • FMCG
  • Heritage brands
  • Brand strategy
  • Advertising and communications
  • Digital and online
  • Sales
  • P&L and budget management