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Insight, Strategy, Action

Consumer and shopper empathy. Innovation. Brand Growth.

A boutique consumer research and brand strategy agency for food and drink brands

Helping small, challenger and ethical food brands unlock consumer and shopper insights to supercharge their growth, and build clear marketing plans to make it happen.

Food marketing expertise from a founder who has walked the talk

– a classically-trained food marketer who has delivered millions of pounds of brand growth
– the former head of insight and category strategy for a major snacking business
– a qualitative researcher, brand planner and human behaviour, emotion and food and drink geek

Consumer research that builds empathy and connection

Uncover what matters to the people who you want to buy and use your brand:
– How it fits into their hearts and lives
– What makes your brand irresistibly unique
– What resonates about your product, pack design or advertising ideas (and how to make them better)

Practical, inspiring and clear growth plans

Get clarity on what will work to :
– Get your products seen, loved and flying off the shelves
– Enthuse and engage retail buyers
– Create new products that add value to the category

What people say:

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