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Qualitative Research x Strategic Thinking

Growing categories and brands with shopper and consumer insight

Shopper and consumer insight.. and the ‘so what, and what next?’ for your category or brand

Creating empathy to inspire strategy – and action.

We dig deep into people’s habits, emotions and opinions using a range of qualitative research methods…

Building empathy and helping you connect with your shoppers and consumers. Discovering unmet needs, testing and optimising your positioning, ideas and communications.

Applying real-world FMCG marketing and category experience to turn insights into commercially savvy, actionable strategic recommendations.

So you can make better marketing decisions, communicate better, and create brands and products that get seen, bought and loved.

Working with brands like:

Isabel Lydall
A qual researcher with brand marketing and category management experience

I spent most of my career working for FMCG manufacturers – as a senior brand marketer and as a head of category and insight. (I always secretly wanted to be a qual researcher, though, which is why I’m doing what I do now!).

So I’ve probably encountered the exact same questions and issues you’re trying to answer… and solved most of them. And I know the industry and its shoppers, consumers and retail channels inside out.

I also ‘get’ the million and one competing priorities that make it easy to lose sight of the most important people in your business… the people who buy your brands and consume your products.

So together we can dig into your business, your category and what you’re working to achieve, and make sure that we’re answering the right questions and creating plans you can act on.

Professional memberships:
Market Research Society
Association for Qualitative Research
ICG
Founder member of MarketingKind

What people say:

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