Helping small, challenger and ethical food brands unlock consumer and shopper insights to supercharge their growth, and build clear marketing and innovation plans to turn ideas into action.
Food marketing expertise from a founder who has walked the talk
– a classically-trained food marketer who has delivered millions of pounds of brand growth
– the former head of insight and category strategy for a major snacking business
– a qualitative researcher, brand planner and human behaviour, emotion and food and drink geek
Consumer research that builds empathy and connection
Uncover what matters to the people who you want to buy and use your brand:
– How it fits into their hearts and lives
– What makes your brand irresistibly unique
– What resonates about your product, pack design or advertising ideas (and how to make them better)
Practical, inspiring and clear growth plans
Get clarity on what will work to :
– Get your products seen, loved and flying off the shelves
– Enthuse and engage retail buyers
– Create new products that add value to the category
