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Helping foodie brands grow

Effective plans, rooted in consumers' and shoppers' real lives

All the great brand growth plans start with human insight

Are you trying to grow a small food or drink brand?

Do you have new ideas you want to test, before you invest too much time, money and passion in them?

Need to find your brand’s unique place in the category – to help you get a foot in the door with trade buyers?


Want to know what makes your brand special, and what will get shoppers picking it up? Or whether your pack design is hitting the spot?


Want to create products that genuinely improve consumers’ lives, and marketing ideas that connect with their emotions?

Together we can get clear on what works – and why – for your shoppers and consumers… and nail a clear action plan that will get your brand loved and flying off the shelves, increase your rate of sale and get retail buyers keen to talk to you.

Let’s get curious about the people who buy, use and love your brand. Or who you want to buy, use and love your brand…

Ask the big questions – about their behaviour, their needs and their relationship with your category and your brand. What excites them, what’s missing.

And use what you find to create clear action plans – defining exactly how you can get more people buying and loving your brand. The right range, and the right marketing to reach your target shoppers and consumers. Exciting your trade buyers, getting you listings, growing your sales.

Because it’s not enough simply to understand your consumers – you need to know how to act on what you find.

What Curiosity & Clarity is all about

Many small food and drink brands feel that consumer insight – and research with the people who buy and eat their products – is out of reach.  Curiosity & Clarity helps you fill that gap, providing a mix of consumer insight expertise, brand strategy and hands-on market research – accessible as and when you need it. 

With:
– Flexible consumer / shopper expertise: on tap, as and when you need it
– Qual research projects – at all stages in the branding, comms, NPD, and pack design process
– ‘Done with you’ consultancy to help you get the most out of any research you do yourself

Together we can get clear on what works and why for your shoppers and consumers… and nail a clear action plan that will get your brand loved and flying off the shelves, increase your rate of sale and get retail buyers keen to talk to you.

About Isabel

Isabel Lydall, Founder and Insight Director

I am a food and FMCG consumer and shopper insight consultant and qualitative researcher. I’ve spent over 15 years helping brands grow, by putting the people who buy and eat their products at the heart of their business plans.

A former client-side head of Category and Insight – with a background in brand marketing and innovation as well as insight – my approach combines commercial and practical experience with an endless curiosity about consumer and shopper behaviour.

I’ve used what I’ve learnt about human behaviour to develop product ranges, test marketing ideas, launch (and refresh) some amazing brands, and get stuck into the nuts and bolts of what’s selling in a category and why.