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Consumer Research x Brand Strategy

Building brands with consumer and shopper insight at their heart

Grow your brand with insight, empathy and evidence

When your brand ‘why’ overlaps with your target shoppers’ and consumers’ ‘why’… that is when the magic happens.

Do you need shopper and consumer research and insight… plus the ‘so what, and what next for my brand’?

Or a brand strategy… based on real insight and evidence?

Market research and brand strategy go together like gin and tonic. Or milk and cookies. Or fish and chips. Or strawberries and cream.

On their own, they’re good. Together? They’re awesome.

Brands I’ve worked with and for

How I help get brands seen, loved and bought

Research that creates a clear, vivid and actionable picture of your brand’s consumer and shopper target and customer journey
looking beyond stereotypes to inspire stakeholders, marketing agencies and customers

Perfecting your value proposition
helping find your brand’s unique space in people’s lives and hearts… and in retail customers’ ranges
nailing the one clear message that will get your brand into people’s baskets

Early stage test-learn-optimise
getting real consumer and shopper feedback on new brand, products, comms and packaging ideas before you commit to launch

Defining your brand DNA
The purpose, emotional and rational benefits, beliefs, values, personality that work for your brand and for your target audience

Product innovation, ideation and consumer co-creation
Finding growth opportunities for brands in consumers’ unmet needs and habits

Why work with me?

I provide insight, brand vision and strategy in one simple process: your consumer and shopper research flows seamlessly into brand strategy development and growth planning.

I’m Isabel Lydall, an experienced consumer and shopper researcher, human behaviour and trends geek – and former Head of Insight and Category Strategy for a major snacking business. I can help you get under the skin of how shoppers and consumers behave, what they need and how to connect with them.

What makes me different is that I’m also an MA-qualified brand marketer who has delivered millions of pounds of sales growth – through executing comms campaigns, product launches, branding in market – on some of the UK’s most loved brands (large and small).

So not only do I know how to cook up insight-led brand growth strategies that will work in market… I also know exactly what it takes to deliver them.

Professional memberships:
Market Research Society
Association for Qualitative Research
Founder member of MarketingKind

What people say:

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